About us

We started from our home as a husband and wife team when our first daughter was just 11 months old and our lives changed forever. Before, in all honesty we didn't buy organic and beyond the normal recycling we didn't make much of an effort to care about the environment. Our perspective has been forever changed by our little one, the need for worrying about the quality of what we wear on our skin and put in our mouths, as well as the environmental impact of it all, has taken a forefront in our minds. That is why we have started this little shop and we hope that you feel as passionately about it as we do.

We started off by selling organic clothing and reusable nappies. This quickly expanded into wooden, sustainably and responsibly sourced toys. We started subscription services for wooden figures by Holztiger, Lanka Kade and Ostheimer in 2016, which have proved immensely popular. Since those times we have branched into home, including reusable bottles, plastic-free toiletries, and reusable bags. We try to promote the end of plastic pollution.

We are now a team of eight hard-working mums and dads working from a warehouse not far from our home. All of us are dedicated to living environmentally friendly lives and passionately dedicated to the cause. We all share a love of nurturing children; both in play and education. No third parties, no marketing experts, just from parents, to parents.

We also run a number of Facebook groups, both as general and as support groups for parents.

The Team

Charlotte Laura
Katie Amy Sarah
Victoria Miya Cait

Top row: Charlotte (Owner), Ken, Laura (Warehouse Manager)

Middle row: Katie (Customer Service, General Eco Home Person), Amy (Warehouse), Sarah (Warehouse, Laura's Right-Hand)

Bottom row: Victoria (Nappy Expert, Book Lover), Miya (Warehouse), Cait (Warehouse, Part time Model)

Why Organic Textiles?

Organic textiles are not only softer, and more friendly to the skin, but they can help the environment in a number of ways. No chemical pesticides are used and the farming process produces fewer CO2 emissions. Organic farming methods use up to 60% less water than conventional methods and no pesticide or herbicide residues are entered accidentally into the environment. No chemical residues are left on the clothing, which is important against the soft developing skin of babies and can lead to fewer allergies and outbreaks of eczema in those suffering. Organic textiles are hard wearing, and the trading of second hand textiles is very popular leading to less waste. And when the fabric finally is discarded, pesticides and herbicides are not returned back to the earth via landfill.

Why cloth nappies?

Disposable nappies account for 4% of the landfill in the UK and eight million nappies are thrown away every year. By using cloth nappies for just one baby, parents can divert as much as 874kg from landfill and reduce their carbon footprint by up to 40%! In order to keep the environmental impact of nappy use low, it is important to always wash your nappies on a full load, use an energy-efficient washing machine and line-dry. To provide a baby with disposable nappies for two and a half years costs around £600. The initial cost of cloth nappies may seem daunting (around £300), but the cost of those plus the cost of washing them (around £80) will still see a saving of around £220! And if you have more than one child you can reuse the same nappies and the savings increase. And if you keep them in a good condition you can resell them! Councils also offer all sorts of trial and cashback schemes to encourage the use of cloth nappies and it is always worth checking what your council has to offer. They are also a lot softer and kinder to baby's bum because they are chemical free.

Ethical and Fair Trade

Another point dear to our hearts is the need for Ethical and Fair Trade. We like to have confidence that the products we sell have not been made at the expense of workers in the supply chain and we endeavour to provide products that adhere to this. We believe in better prices, decent working conditions, local sustainability and fair terms of trade for farmers and workers throughout the world.

We hope you enjoy our little shop and the products we have to offer. We are interested in hearing your feedback and questions, so please do contact us and we promise to respond as quickly as we possibly can. Thank you for reading!