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Alba started with the birth of a family. It started with a mother wanting to dress her new little baby girl in unique design, soft organic material and outfits made to play.
Designer Majken Banke saw the flashbacks of her own childhood in her new daughter and her designs got inspired bringing her reflections from the past into the present.
The Alba brand grew. From Baby to Kid leading up to the Atracktion of tween fashion (all the way up to the cool tween fashion of Atracktion) never losing sight of its Original ideas.
Welcome to the Family of Alba!