Frugi was born in 2004. Or rather, ’Cut4cloth’ was born, as that was the name back then. Frugi started life as a ‘Eureka’ moment when founders Lucy and Kurt struggled to find clothing to fit over their son’s cloth-nappied bum. In 2008 they changed the name to Frugi and the collection grew to include gorgeous clothing for older children and a fab range of breastfeeding wear for mums. 

They have a story to tell and a mission to accomplish- to show that superb design, great ethics and passionate people can help to change the world! They only use organic cotton grown by farmers they trust, the outerwear is made from recycled plastic bottles and they’re always looking for new ways to innovate and explore.
248 products