Friedrich Schleich started out in 1946 with velvet-covered dolls made of wire and wood. Over the next decade, the Schleich family kept on growing, new friendships were made, and it became clear that things are better together. By the mid-50s, there were almost 70 different figures, including famous names like Walt Disney’s™ Bambi and Pluto.
So that nobody has to miss out, we produce 50 million toys each year. Six hundred unique characters and playmates populate the six playworlds, in which absolutely anything is possible. The animals of the savannah say good morning to each other every day, lions and giraffes alike, and from time to time receive visits from a stegosaurus even though it’s from a different time zone. In kids’ playrooms, that makes no difference: All the animals can still be friends and one big family.
We design all products for age-appropriate fun, so that kids can quickly get to grips with them and make new friends that aren’t over- or undertaxing. Each of our family members has their own character and quirks, just like us human beings.
That’s why all our animal heroes undergo rigorous quality testing before they can ride into playrooms. Only if they surpass exacting German and international standards are they allowed to win a place in kids’ hearts.