Baba+Boo began in 2009 when founder Eve had two children under 18 months old. Frustrated that the ‘nice’ nappies were so expensive, Eve started to design nappies during nap times. She used her experience as a buyer to create a business based on high quality nappies that were gorgeous and affordable.

Fast forward ten years and this ethos is still behind everything Baba+Boo does - whether it’s nappies and wipes or the reusable ‘For Mama’ range.

Baba+Boo is all about keeping it simple - simple, easy-to-use nappies with no complicated washing routines or guidelines. Eve’s mantra is that nappies should fit in with you, not the other way round.

Baba+Boo is an independent business that practices what it preaches - it’s factory operates to high environmental and ethical standards, it offsets its carbon footprint, and retailers receive their orders in beaten-up, reused boxes. Eve’s Dad watched the bin like a hawk when she was growing up, and she’s followed in his footsteps.

Baba+Boo plays a leading role in spreading the word about the benefits of reusables through Time For A Change - the campaign to make reusables the new normal.

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