Red Alert! is inspired and endorsed by the 'Red List' database maintained by International Union for the Conservation of Nature (IUCN). Currently the list includes over 70,000 species known to be at risk, but it grows larger all the time.
“Absolutely beautiful and perfectly targeted for its audience. We are delighted to be involved.” - Dr Craig Hilton-Taylor, Head of Red List Unit, IUCN
The IUCN Red List is supported by Sir David Attenborough.